Flourish is a fictitious plant store partnered with NAMI (National Mental Health Alliance). We are a Boston-based plant store that is all about making sure you and your plants flourish and thrive the best you can. We’re here to support you. This is a complete brand construction of Flourish.

The character icons are used throughout the branding and deliverables. They are meant to be there for you when you need them to be or they can help express how you’re feeling.

Icons

finalized-logos_angry.png
finalized-logos_anxious.png
finalized-logos_blush.png
finalized-logos_calm.png
finalized-logos_friends.png
finalized-logos_green-pot.png
finalized-logos_happy.png
finalized-logos_helping hand.png
finalized-logos_hey pal.png
finalized-logos_little pot .png
finalized-logos_okay.png
finalized-logos_plant doctor.png
finalized-logos_purple.png
finalized-logos_silly guy 2.png
finalized-logos_silly little guy.png

Flourish Storefront

Flourish merchandise and shopping bags

At Flourish we sell plants as well as paper plants (kits) for those who don’t have the best green thumb

  • Pin-stripe Calathea

  • Pilea closeup

  • Pilea Peperomioides

  • Jade Plant

  • Echeveria

  • Monstera adansonii

This is the packaging for the paper plant kits

  • Grow at your own pace

    Grow at your own pace

  • Be kind to your mind

  • everyday is a fresh start

  • we're here for you

I screen-printed the designs on the shirts and tote bag, and I used an embroidery machine for the hoodie. All of our merchandise has words of affirmation on them.

These are Flourish business cards I printed and cut. I printed them on plantable paper, which is paper that is embedded with wildflower seeds and I gave them out at our opening reception for an exhibition.

Each card has some words of encouragement/affirmation and on the bottom, there is a number for a mental health helpline. On the other side is Flourish’s store information.