Ben & Jerry’s

This a guerilla marketing campaign exploration that I did for the ice cream brand Ben and Jerry’s. I used to live in Georgia and a thing I noticed was that Ben and Jerry’s was not as popular as in New England states. So my campaign would be to bring Ben and Jerry’s to states where it’s not as popular and introduce a flavor based on the state’s favorite dessert.

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Here are the new flavors for 9 states. Each flavor is based on the state’s favorite dessert or an iconic place in the state.

This is the ice cream truck that would rive around to the different states and introduce the new flavors

Ice cream serving wraps

These are brochure/posters that would available for customers to take at the ice cream truck. On one side there is a map of the flavor journey and on the other side there would be a poster highlighting that states flavor.

This is the full menu that would come up when the QR code is scanned

This a physical mockup that I made and photographed in a grocery store